Non-profit organization Kunst in Huis came to Shaved Monkey in search of a marketing partner to boost subscriptions, to sell more artworks and to improve participation of its physical points of sale in communication. Behind this question, however, we detected a need for something larger; to find a clarity in the larger communication frame that would give the organization a new energy and direction to move forward.

Shaved Monkey suggested a short trajectory that would allow us to move quickly from strategy to implementation. In two ‘deep dive sessions’ with team members from throughout the organization, we harvested the pieces of the puzzle. We got acquainted with the organization’s history and culture, successes and obstacles it came across, what their target groups’ motivations are,... and thus the elements to write a new story. Shaved Monkey took these insights to the drawing board and combined them into a vision for the future that reconnects the essence of Kunst in Huis to its meaning in the world.