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Let's go for zero food waste!

How can I avoid food waste in my own fridge?

Year 
2016
Client 
Contentmoon for
OVAM
FEE
Recupel
Deliverables 
Concept creation
Behavioral change mechanisms
Audiovisual production

Nobody likes wasting food. But everybody can do something about it. The only requirement is owning a fridge.

Fact: each year, food waste costs Flemish families 209 euro.

Fact: each one of us wastes 18 to 26 kilogram of food a year.

Fact: we can do something about it.

And it's simple: A better use of your fridge can prevent a lot of waste.

The Flemish Waste Management Company (OVAM), Recupel en FEE (the umbrella organization of fridge manufacturers) joined forces to prevent food waste.

Together with a number of partners we developed a campaign. With the power of storytelling, content marketing and behavioral change we convinced people to waste less food. The focus: your fridge and how to use it correctly.

Dimitri Leue, actor and author, on his 'little food waste challenge 2017': 'Don't buy in big quantities. Except if you're buying toilet paper. You can never have enough of that.'

Don't buy in big quantities. Except if you're buying toilet paper. You can never have enough of that.
Dimitri Leue, actor and author, about his little food waste challenge 2017

The result: a marketing program with blog content, editorial articles, online articles, online videos, Q&A, FAQ's, competitions, online quizzes, SEO, SEA, programmatic marketing. 

Cooking with leftovers, it's an art unto itself
Year 
2016
Client 
Contentmoon for
OVAM
FEE
Recupel
Deliverables 
Concept creation
Behavioral change mechanisms
Audiovisual production
In co-creation with 
Contentmoon
DickyTall
Dimitri Leue
Ralf Demesmaeker
Birger Platteeuw / Norah+Birg
FairEtail

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