'Quit smoking with Barça' works with the personal help program FCB iCoach, which helps promote a healthy lifestyle. When a smoker signs up for the program, they fill in a brief questionnaire to establish the help they need. Advice and tips based on these answers are then provided by Barça’s coaches, staff and players.

The four Club captains - Carles Puyol, Andrés Iniesta, Víctor Valdés and Xavi, as well as Club President Sandro Rosell, coach Tito Vilanova, Guillermo Amor and other Club experts are all contributing to the program.

President Rosell: “we at FC Barcelona are very proud to have been chosen as the first football club to collaborate with the European Commission, especially for such an important issue as the fight against smoking – the main cause of avoidable death in Europe. Our two organizations share many things: the same desire to serve, the search for excellence, integrity and looking after our health”.